e-Marketing is a shorthand expression for Electronic Marketing or Digital Marketing. In it’s most basic definitions, eMarketing is about achieving marketing objectives through the application of digital technologies.

e-marketing has seen tremendous growth as advertisers and marketers of all shapes and sizes look to monetize dollars spent building corporate websites, micro sites, and web touch points. It is believed by many people that spending on e-marketing will eventually equal or outweigh most of the more traditional forms of marketing and advertising such as television, radio and print.

Following are the possible sources of e-Marketing:

• email Marketing
• Search Engine Optimization (SEO Ranking)
• Search Engine Marketing PPC (Pay Per Click)
• Banner Advertising
• Advergaming

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